Building an email list is the essential first step to your lead generation
effort and success in online marketing. By capturing leads, you'll be able to
build a relationship with them over the long term and turn them into customers.
List building involves first setting up a squeeze page, an autoresponder and a
free gift. After setting up your list building components, the next step is
traffic generation.
Building an email list is essential to ensuring your
long-term success in Internet marketing and is the first step to lead
generation. The reason is simple. The majority of people who visit your website
will not make a purchase immediately, no matter how fancy you website design or
how compelling your sales copy. But just because they don't buy from you now
doesn't mean they will not buy later.
List building ensures that you will
capture these visitors as leads, allowing you to maintain constant contact with
them. You will then be able to build a relationship with them. You will also be
able to promote more products to your leads and turn them into customers
later.
To start capturing leads and building a list, you'll need to get
these components ready: a squeeze page, an autoresponder and a free
gift.
1) Squeeze PageA squeeze page is the first web
page your visitors see when they click on your URL link. Also known as a landing
page, it is a clean and simple page with one objective in mind: to encourage
your visitors to opt in to your email list. That's why it shouldn't be too
complicated and cluttered with unnecessary elements that distract them from
taking that single action.
Your squeeze page should therefore consist of
only a few essential elements. The first is a strong and compelling headline
that leads your visitor to want to find out more about what you have to
offer.
The second element can be either text in bullet points or a short
video. Whichever form you adopt, either one should sell the benefits of your
offer and why they should opt in to receive it.
The third element is your
opt-in offer comprising a picture of your free offer, a call to action line and
an opt-in form. What you'll encourage them to do is to fill in their name and
email address in the opt-in form to download their free gift.
2)
AutoresponderAn autoresponder is a web service that helps you manage
your email list efficiently. You can use it to create the opt-in form for
embedding into your squeeze page. With this opt-in form, anyone who fills in
their name and email address will automatically be added to your email
list.
Another way an autoresponder can help you with email management is
by automating the sending out of your emails. You'll be able to schedule a whole
series of emails to be sent out at regular intervals to your entire email list,
saving you a lot of time and hard work.
3) Free GiftAs
an incentive for your visitors to give you their name and email address, you can
offer them a free gift in exchange. This can be a free ebook or a video course
which should be of a high perceived value to your subscribers. This will
encourage them to opt in more willingly.
The above three elements
form the basic components of building a list. List building is however just the
start of your lead generation effort. Just as important is traffic generation
which I've covered in more detail in my other articles.
Looking for more insider tips and strategies on list building and traffic
generation? Visit
www.inboxmoneyin.com and download your free ebook.
Start With This System and Watch Your List Grow!